PETA Pleasers

These fools want to change things that have seemingly always been. Good thing they have the powers of identity, branding, pr and web design at their disposal.

For centuries, rats have been maliciously and unjustly impugned as evil, disease-ridden vermin, shunned by society and deemed unworthy of our respect…our love. But now, The Great Pointed Archer Society is putting things right!
Our society was founded by concerned animal lovers with the mission to mend the distorted, and ignominious image of this fury little mammal. Our first order of business is to eradicate the name rat from the popular lexicon when referring to this most misunderstood city-dweller. (Today, the word rat is associated with everything from knotted hair to picket-crossing Union scabs to petty criminals and snitches.) These damning definitions continue to blemish the already tattered image of sigmodon hispidus.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.