Self-promotion is a big part of the ad biz. Every agency has a self-promo site and many make self-promo print ads to run in specialty publications. Then there’s the whole “make an ad for yourself” thing that happens, as ad people seek higher and higher realms. One might even argue this site is a self-promo campaign of some sort. Anyway, Casey McKinnon doesn’t say she’s an actor, writer, producer in the video above. She doesn’t need to say that. She just needs to be interesting enough to make her audience want more.