People Who Help Big Companies Sell Stuff, Say It’s Time To Do It Mindfully

Arnold Worldwide has named the top ten public figures, across entertainment, business and politics, who are helping to promote the era of “mindful spending.”
The research was conducted by Andrew Benett, Global CEO of Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide, as part of his forthcoming book with Ann O’Reilly of Euro RSCG, Consumed: Rethinking Business in an Era of Mindful Spending.
The authors believe there is a fast-growing set of Americans who reject excess and artificiality in favor of authenticity, substance and interconnectedness. In fact, according to a survey of 5,700 adults for Consumed, nearly 80 percent of Americans feel society is becoming too shallow and believe most of us would be better off if we lived more simply.
Benett says, “Mindful consumers are taking a closer look at what we truly need and adjusting our shopping behaviors accordingly. As part of that, we are embracing brands that uphold these new ideals, brands that provide quality and value in their services and products, but are also environmentally friendly and socially responsible.”
Benett also lists ten public figures–Ludacris, Suze Orman, Indra K. Nooyi, Ellen DeGeneres, Taylor Swift, Warren Buffet, Oprah Winfrey, Stephen F. Quinn, Mark Zuckerberg and Michelle Obama–who embrace qualities of the mindful consumer, such as a commitment to sustainability, a focus on giving, and a more thoughtful approach to consumption.
For more on the book and mindful consumption, see Euro’s promotional Facebook page.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.