Pearl Izumi Keeps Your Ass Happy

The Denver Egotist is featuring new work for Louisville, CO-based Pearl Izumi created by Minneapolis agency Pocket Hercules. But I prefer this older work, also from Pocket Hercules:
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.