Advertising News and Know-How
By David Burn
USA Today looks at the growing proliferation of, and resistance to, electronic mail. Today about 150 engineers at chipmaker Intel will kick off "Zero E-mail Fridays." E-mail-free Fridays already are the norm at cell carrier U.S. Cellular and at order-processing company PBD Worldwide Fulfillment Services in Alpharetta, Ga. Prominent techies are tackling the problem individually by declaring "e-mail bankruptcy" — …
Continue Reading about From Nowhere To Everywhere In The Span Of A Decade →
By David Burn
According to Ad Age, We Are Gigantic, a MDC Partners-backed ad shop born earlier this year out of the now-defunct Margeotes Fertitta Powell, is being sued by Gigantic Marketing, a two-year-old New York-based marketing firm. I can't argue the merits of the case (please use our comments area if you can), but I will offer this. When Ad Age calls you up for an interview, don't say this: "We don't really know who this …
By David Burn
[via Adverganza] …
Continue Reading about Focus Groups Reveal Brutal Truth: Cast A Chimp →
By David Burn
Molly E. Holzschlag is a well-known Web standards advocate, instructor, and author. Here she is contemplateing the massive brain power needed to operate in information-rich environments like the intertubes: Web designers and developers are challenged in a way that very few learners and thinkers are challenged. Not only is the complexity of the subjects that we study a concern, but the rate at which we must absorb …
By David Burn
Ken Wheaton of Ad Age looks at The New York Observer's piece on Admen losing their mojo. The article suggests that public realtions, of all things, has usurped advertising as the industry of choice for those seeking a route to glamour. The supposition is supported by the role Heidi Montag, one of the stars of MTV’s reality show The Hills, plays on TV. Montag, according to the piece, is inspiring a whole generation of …
By David Burn
New York Times is investigating whether any of the 4000 applications that have been introduced to the Facebook platform by second parties are making money for their inventors. As far as the paper knows, no one has made a significant sum. Yet, that hasn't stopped the money from flowing. In fact, one VC is totally dedicated solely to supporting Facebook application developers. This summer, Lee Lorenzen, a venture …
Continue Reading about Facebook And Checkbook Not Yet Synonymous →
By David Burn
Greg Storey doesn't like the word "bucket," nor what it implies. I just got off the phone with another in a long list of clients who used the word "bucket" several times during a conversation about information architecture. In olden times we used words like "categories" or "sections" but these new kids are dropping their own slang as if creating a website is the new rap-battle. Does the word really work that much …
By David Burn
"Old black water, keep on rollin Mississippi moon, wont you keep on shinin on me" - The Doobie Brothers Rob Walker cracks me up with this take on Blackwater USA, the private security firm fighting for oil in Iraq. Let’s say, just for the sake of argument, that you’re starting a business that happens to be more or less an extragovernmental army. Your employees will be weaponized, trained to kill, and available for …
Continue Reading about An Honest Identity For A Highly Suspect Firm →
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