Yesterday, I read an article in the Wall Street Journal about the tanking market for Swiss watches, and how the manufacturer of one luxury brand is sending their ace consultant around to instruct retailers in the art of selling "pure fantasy," which is something we know a lot about in advertising. Yet, many of us are tired of this particular game. Some have even left the field of play for good. Robbin Phillips of …
Want To Get Stuff Done? Can Your Chief Interruption Officer
Tropicana Doesn’t Just Taste Good, It Brings Brighter Mornings To The Arctic
As part of its "Brighter Mornings for Brighter Days" campaign from BBDO/Toronto, Tropicana literally brought a brighter morning to the frigid, remote Arctic town of Inuvik, Northwest Territories, where its 3,500 residents live without a sunrise for weeks each winter. "This is a groundbreaking campaign for Tropicana that takes our brand into a compelling emotional territory that expresses what consumers have been …
Embargoes Are Requests No One Wants To Honor
It's obvious that PR agents need a new and improved way of spreading their client's stories. Take a look: …
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Matchmakers Needed, Or Not
Lenore Skenazy of FreeRangeKids, writing for Ad Age asks why it's so hard for a blogger to find advertisers on her own. The truth is: I have no idea how to find a sponsor and I fear that, for all their talk about social media, sponsors are not out there finding us -- "us" being the blogs with a feisty, even fanatical following of 5,000-10,000 page views a day. Danielle Wiley, senior VP-digital brands at Edelman …
Go Meredith
Emily Steel of The Wall Street Journal reports that Meredith, the Des Moines-based lifestyle publisher, has been busy eating Madison Avenue's lunch. According to the article Meredith Integrated Marketing has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo. If you go to the company's Web site, it says they've worked with over 200 …
Award Shows Are Wankfests
Look at the way Dave Trott writes. It looks like poetry, doesn't it? But it is not poetry, it's an ad guy helping other ad guys see what being an ad guy is all about. Let's see if we can remember the original purpose of advertising. Wasn't it something to do with selling stuff to people? So didn't it have to be done with ordinary people in mind? Ordinary, non-advertising, people. Surely ordinary people were important …
Hawkpanther Discovered Lurking In Portland’s Pearl District
According to Adfreak, EA began running TV ads on Feb. 22 for Hawkpanther.com, a site that supposedly helps you learn to steal a friend's girlfriend, fiancĂ©e or wife. The Hawkpanther character (and resulting campaign) is, of course, just an ad for EA's game, Dante's Inferno. I mean, what else could it possibly be? …
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