Advertising News and Know-How
By David Burn
Lewis Lazare: On Wednesday, the man responsible for orchestrating what may be the most embarrassing parade of ads ever to appear in the annual Super Bowl of Advertising finally took the fall for that debacle at brewing giant Anheuser-Busch. Bob Lachky is leaving his longtime post as vice president of brand management to take on the newly created post of executive vice president, global industry development, in which …
Continue Reading about Hispanic Woman Gains Admission To Boys’ Club →
By David Burn
"Advertising without posters is like fishing without worms." --The Hatch Brothers Adfreak reports on the new KC Masterpeice print campaign from DDB San Francisco, made in conjunction with Hatch Showprint of Nashville. Hatch Showprint, the oldest print shop in America opened in 1879. For decades it was the leading poster printer for circuses, vaudeville shows and sporting events. Today, it is best know for creating …
By David Burn
W+K London has a padded concepting room. …
By David Burn
Washington Post: Advertising.com Inc., a unit of Time Warner Inc.'s America Online, agreed to settle federal charges that the company offered free security software without adequately disclosing that it also came with adware. Under a settlement with the Federal Trade Commission, Advertising.com will be required to "clearly and prominently" disclose that consumers who install the program, SpyBlast, will receive pop-up …
Continue Reading about WARNING: WILL RUIN YOUR BROWSING EXPERIENCE →
By David Burn
Room 116 points to Flickr user, Sem's image capture. Apparently, the super balls were released during the making of a new Sony commercial. …
By David Burn
Brandweek: French sportswear brand Lacoste this week will launch a global campaign via French agency BETC, Paris, that embraces the brand's connection to 1930's French tennis champion Rene Lacoste in an energetic, modern way. "This is a big campaign for us and we wanted to launch it in a really big way," said Sarah Penchansky, pr manager. Creative consists of two-page spreads with an image of a racquet-wielding Rene …
By David Burn
According to USA Today, Bimba Rao and Abhijit Kakhandiki paid $880,000 3 months ago for a 1,150 square foot, three-bedroom, two-bathroom house on a shaded corner in Friendly Woods, a block over the Cupertino border. The house was old and small and needed work. But they liked the neighborhood and the home's potential. The listed price was $750,000, so they offered $880,000 and wrote a personal letter to the owners …
Continue Reading about American Dream Carries Stiff Price Tag In Silicon Valley →
Nothing like a little compare-and-contrast-T&A ads: My new column on TalentZoo.com takes a look at both of these ads, and which ad campaign was, in my humble opinion, a riskier move. …
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