powered by ODEO Senator Ted Stevens' finest hour, all mashed up for your listening pleasure. …
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One Task. Many Mediums.
After picking up U.S. consumer promotion and co-marketing duties on the Jimmy Dean, Ball Park, Hillshire Farm, Senseo and Sara Lee brands, Lisa Hurwitz, senior VP-business development and marketing at Arc Worldwide, said: "Retail is really the new consumer battleground. So you have a captive audience in the shopper and figuring out how to capture her attention at retail has become a real critical point for marketers, …
Gizmo-to-Gizmo (G2G) Calling Free Forever
Computer-to-computer calling is now free, thanks to Gizmo Project. Pardom me, it's forever free. Engadget says, "if this is any sign of things to come, we'd say the free voice revolution may finally have a proper flagbearer." And there's a Mac and Linux client right out of the box. How do you like that? …
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The Physics Of Marketing 2.0
Hugh MacLeod is talking about "Objects of Sociability," or what he calls, Ooze. He says "Ooze" is something that allows you to engage with another person. After saying this, Hugh dives into subatomic physics. Why? Because he can. At the subatomic level, things are interchangably waves or particles, depending on what instruments you are using to observe them [somebody far more scientific than me, please correct me if …
Sex For Money
According to The Syndey Morning Herald, the man in the bear suit just banked $200,000--ten times what a "normal" photog might earn--for a Lee Jeans campaign. Terry Richardson, known for "louche imagery that blurs the lines between photography and pornography," gets this kind of cash, because the competition is incredibly stiff in denim at the moment. Richard Bell, the marketing manager for Lee's parent, Icon …
A Client Who Gets It
Assistant Brand Manager on the Cap'n Crunch brand, Jason Dolenga, riffing on Seth Godin's post, "How to live happily with a great designer": Too often, freshly minted MBAs (me included) come to a new marketing role thinking that the way they are going to make their mark is by questioning every little point, color selection, and design decision made by agency creatives. Unfortunately, things all go terribly wrong …
Ad Creep Reaches The Journal
According to the New York Times, The Wall Street Journal will begin to place advertising on its front page this September. The move could generate tens of millions of dollars a year in revenue. The move is one more sign of the relentless financial pressures that have forced newspapers to consider new ways of raising money — like giving prominence to advertisers in areas of the paper once considered sacred. While …
Netlix Netflix Subscribers Invited To Premier (In Their Own Living Rooms)
USA Today reports on NBC's plan to reward loyalists and create buzz for its upcoming season. As part of its efforts to promote its fall TV season, NBC will offer the first episodes of two new shows, before they air, to the 4.8 million subscribers to online rental service Netflix. From Aug. 8 to Sept. 16, Netflix will offer subscribers a commercial-free DVD featuring the Sept. 17 season openers of Studio 60 on the …
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