Outstanding Mission Statements: Ninth In A Series

I understand this is not a mission statement, but it could be. The man who wrote it is full of such thoughts, so narrowing him down to one mission statement could be a lot to ask. Not that I have asked.
Hey Hugh, does this work for you as a Gapingvoid mission statement?

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I wrote the preceding paragraph to illustrate the intellectual bankruptcy of what I call “Dinosaurspeak”. That rather sociopathic combination of being completely focused on customer benefit and yet completely selfish at the same time.
And yeah, if it doesn’t work on gapingvoid, it ain’t going to work on your product, either.
What is interesting to me is that this style of language was pretty universal only a few years ago. Sure, you had a few mavericks out there stirring things up, but most external business communication was pretty much stuck in firehose mode.

Thanks to Johnnie Moore for the reminder.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.