Outstanding Mission Statements: First In A Series

Kicking anvils and hiring “yes” men. They have more in common than you think. Both are unproductive. Both lead to regret. And both are completely avoidable.
At Hanna, we try to say “Yes” as much as possible.
Unfortunately, it usually comes out sounding like “Why?”
“Why make a claim your competitor could easily make?”
“Why not ask the customer’s opinion?”
“Why ignore the truth of your product?”
It’s enough to drive a bad client to drink. Or at least to go kick a few anvils.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.