Oriental Trading Gets Way Into Scrapbooking

Friend of the AdPulpians, Max Riffner, a graphic novelist, designer and coder has gone pro. Blogger, that is. Pro Blogger.

I’ve become a professional blogger.
That sounds so weird to say. It’s true, though. After a year of lobbying, I finally convinced the day job to start a blog for one of our new businesses, Fun Expressions™, our scrapbooking supply business. I’m glad we (as a company) took our time and didn’t rush into this, because I’m not sure it would have been successful with some of our other business initiatives. With our Fun Expressions™ Blog though, I think the business is ready-made for online experimentation since the community in general is already there. Scrapbooking is a giant industry and has a large community supporting it. In the broadband age, people are sharing their scrapbooking experiences all over online.

Max works at Oriental Trading Company, Inc., in Omaha, Nebraska. Oriental Trading is an importer and direct marketer of value-priced novelties, toys, party supplies, favors, crafts, decorations, treats, and gifts.
Max was also kind enough to create a new logo for Leftover Cheese, my music blog.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.