Big news from Cape Town. Art and architecture lovers will be able to explore Zeitz Museum of Contemporary African Art, which opens to the public for the first time this weekend.
The museum’s pro bono advertising agency, M&C Saatchi Abel developed the new logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA.
The resulting solution is brutally simple: a graphic rendition of the 42 silos, representing the original building, but adaptable enough to be interpreted through different colorways, patterns, and textures.
The concept allows the logo to mirror the dynamic environment of the physical building, as well as the ever-shifting universe of contemporary African art itself.
Mike Abel, Founding Partner and Chief Executive of M&C Saatchi Abel, says: “The parallels and debates around the blurring of art and advertising are endless. But what is certain is that both are a reflection of a society at any given time.”
M&C Saatchi Abel has also endowed a permanent photography gallery – the M&C Saatchi Abel Gallery – within the museum.