Oops! Someone Does Read The Fine Print.

Ad Age: T-Mobile USA has paid a $135,000 fine to settle a deceptive-advertising claim brought by New York’s Department of Consumer Affairs.
Last summer, the department took action against T-Mobile, as well as Sprint and Nextel, charging that while newspaper ads promised cellphone deals, the fine print contradicted the terms of the deal. Sprint and Nextel have since merged, and the case against them is still pending.
In a statement, T-Mobile said it “is committed to truthful and accurate advertising, and we believe our advertising fully complies with all laws and regulations. Although T-Mobile strongly disagrees with the New York City Department of Consumer Affairs’ claims, we were pleased to resolve the case and put this matter behind us.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.