Old School Ellen

Jack Paar and Ed Sullivan used to pitch their favorite cigarette midshow. Now Ellen’s doing it.
DeGeneres, on Friday pitched the hybrid gas/electric version of Toyota’s Highlander SUV during her daytime television series, resurrecting a ritual from the golden age of television.
In the 30-second retro “spot,” she compared features of the 2008 Toyota Highlander Hybrid to elements of her own show.
In addition to being broadcast on the show, the commercial will be featured on YouTube and on her show’s site, Ellentv.com.
Ellen–a Prius driver–approached Toyota about the deal.
[via Media Post’s Marketing Daily]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.