Jack Paar and Ed Sullivan used to pitch their favorite cigarette midshow. Now Ellen’s doing it.
DeGeneres, on Friday pitched the hybrid gas/electric version of Toyota’s Highlander SUV during her daytime television series, resurrecting a ritual from the golden age of television.
In the 30-second retro “spot,” she compared features of the 2008 Toyota Highlander Hybrid to elements of her own show.
In addition to being broadcast on the show, the commercial will be featured on YouTube and on her show’s site, Ellentv.com.
Ellen–a Prius driver–approached Toyota about the deal.
[via Media Post’s Marketing Daily]
