Michael Eisner, the former Disney chief and current head of Vuguru, speaking in New York yesterday, showed little interest in bringing brands into the development process of his firm’s short-form online programming.
“I have never produced anything in my career with an audience in mind,” he said.
[People] are saying the internet is made up of 13-year-olds, so gear toward them. But I just don’t think you should. I like to make it, then figure out who to reach.”
He also had a few choice words for the excessive use of pre-roll and mid-roll ads for short-form content. “You can’t put a 30-second spot in front of a 45-second ESPN clip. We like to put our shows together in five- to seven-minute pieces. Pop-ups, overlays, some of that new stuff is interesting, but some of it is offensive.”
[via Ad Age]
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