Bad advertising is advertising that fails to move people. Putrid advertising is advertising that fails to move people while offending people. Brother clearly falls into this latter category of repulsive marketers.
For starters, you don’t cast the black guy as the office loafer. In today’s post-polite society, this is called what it is—racist bullshit.
Brother then makes matters worse with their actual offer:
Let Brother put the right machines right where you need them—so everyone can work more and wander less.
What the fuck? Work more and wander less? Clearly, the decision makers at Brother are lost in the management woods. This company positions its technological convenience as a modern day slave driver.
How clueless can one brand be?
This clueless:
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