Ogilvy PR Uses RSS To Publish Their Reading List

Steve Rubel points to Ogilvy PR’s new site where they share their blog reading list and encourage users to put these sites in their own RSS readers, or to use Ogilvy’s new site as their RSS feeding trough.
On a related note, Robbin Phillips, Brains On Fire’s Courageous President, wants to change the name of RSS.
I suggested we call RSS “Pull Ups,” as a tip of the hat to pull technology, the opposite of pushing content out there. Olivier Blanchard suggested we call RSS “Pickles,” like morsels selected from a jar.