Nutritional, Ethical and Environmental Information Needed

“It’s high-time that the humble barcode is recognized as a practical and cost-effective solution to consumers’ thirst for information.” -Sion Roberts, director of consumer industries and retail at EDS
Apparently, shopping carts are being fitted with computers that crunch data as you roll.
[via Reuters]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.