Nutritional, Ethical and Environmental Information Needed

“It’s high-time that the humble barcode is recognized as a practical and cost-effective solution to consumers’ thirst for information.” -Sion Roberts, director of consumer industries and retail at EDS
Apparently, shopping carts are being fitted with computers that crunch data as you roll.
[via Reuters]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.