No Smoking? No Problem — Nicotine Delivery Devices Shape Shift To Fit Today’s Regulated Environments

60 Minutes ran a segment on Big Tobacco’s bet on smokeless tobacco last night. The producers found a Los Angeles hipster who smokes and uses Snus. He’s the perfect consumer from Big Tobacco’s point of view. Take a look…

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The fact that Camel uses the tagline “Break Free” in its advertising is an eye opener. As a copywriter, there’s something to admire in the line, but it’s also an indication of just how bold the brand is in its quest to replace lost revenue.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.