No Qualms From BMW’s Writers

From The New York Times:

Nobody had to pay author Karin Slaughter to put a BMW in one of her books: it’s what the protagonist, Dr. Sara Linton, drives in five Grant County crime novels. In the acknowledgments for “Indelible” in 2004, Ms. Slaughter wrote, “I’ve had Sara drive a BMW in every one of these books in the hopes that the nice folks over in Munich will thank me with a shiny new 330Ci.”
Ms. Slaughter never did get that car, but in a bit of serendipity, her publisher, Random House, was tapped by the automaker to produce a series of short audio books that featured BMW cars. Along with the authors Don Winslow, James Flint and Simon Kernick, Ms. Slaughter contracted to write a short story that weaves a BMW into the plot.
The stories run from about 35 minutes to an hour — the length of typical commutes, a Random House statement explained — and have been uploaded to the site every two weeks.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.