No Escape From Commercial Space

The Escapist has an interesting feature on online guerilla marketers, or OMGs.

Disguising himself as just another consumer turning to the internet for entertainment, advice and counsel, Jack prowls community forums looking for an opportunity to share his “opinion” of his clients’ products and services. But his task isn’t easy. Part of the reason many consumers are turning away from television in the first place is the pervasiveness of advertising, and they will not hesitate to thwart the efforts of marketers in what they deem as “their space.”

I’m not sure we can blame the “Jacks” of the world for this development. However, we can blame the marketers and “viral” marketing firms they hire who consciously decide to deceive consumers. Where’s Ralph Nader when we need him?
[via NPR]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.