Ed Cotton of Butler Shine & Stern points to video testimonials from inside Nike’s R&D labs.
His takeaway is that brands have an opportunity to think like and act like media companies today.
As a Content Director working on behalf of brands, I couldn’t agree more.
A Peek Behind Nike’s Product Development Curtain
August 12, 2008 By
About David BurnI wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
