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A Peek Behind Nike’s Product Development Curtain

Ed Cotton of Butler Shine & Stern points to video testimonials from inside Nike’s R&D labs.

His takeaway is that brands have an opportunity to think like and act like media companies today.
As a Content Director working on behalf of brands, I couldn’t agree more.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.