Ed Cotton of Butler Shine & Stern points to video testimonials from inside Nike’s R&D labs.
His takeaway is that brands have an opportunity to think like and act like media companies today.
As a Content Director working on behalf of brands, I couldn’t agree more.
About David Burn
Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.