Ed Cotton of Butler Shine & Stern points to video testimonials from inside Nike’s R&D labs.
His takeaway is that brands have an opportunity to think like and act like media companies today.
As a Content Director working on behalf of brands, I couldn’t agree more.
About David Burn
Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is founder and creative director of Bonehook—A guide service and bait shop for brands in Austin, Texas.