Nightlife Navigator

BuzzD is a new local-search/networking service from mobile pioneer Nihal Mehta. BuzzD has established partnerships with content providers, Flavorpill and TimeOut, which gives users the lowdown on social venues in real time from their peers.
Helio is expected to be the first carrier to offer BuzzD, but Mr. Mehta said he plans to make it available on all the nation’s major carriers.
Nokia’s Nseries is sponsoring the launch. “Nokia looks at the mobile device as more than a device to make phone calls,” said Camilla Pagliarolia, communications manager, Nokia U.S. The Flavorpill and BuzzD combination “uses the phone as a creative platform. It’s a good fit for us,” she said.
[via Ad Age]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.