New PCs Lose Their Luster, Intel Says WTF

Earlier in the week, we mentioned that Intel ditched Mad Ave for a San Francisco boutique.
According to The Wall Street Journal, Intel will need more than a new agency to turn things around.
The technology provider is suffering from a rapid deceleration in computer demand and moves by PC makers to cut inventories in anticipation of a weak 2009.
Demand for personal computers was healthy through the third quarter of this year. But the picture changed dramatically in the typically strong fourth period, as negative economic news caused consumers and companies to slow their purchases. Research firm IDC on Wednesday said unit shipments declined 0.4%, the first year-over-year decline in shipments in six years.
Intel supplies roughly four-fifths of the chips that serve as calculating engines in PCs.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.