Product launches are such difficult affairs.
When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy.
Typically, a rock band uses their music video to “sell” their song. Placing an actual product inside your video is an interesting variation on a theme.
Of course, we need to ask if YACHT is merely playing with its fans’ heads here. Maybe there’s no product at all. Maybe the band is the product.
A quick tour of Kibu’s Instagram page and one can surmise that YACHT takes online farce to the extreme, and/or they’re brilliant satirists working in commercial mediums like product advertising because this is how you hijack the proceedings.
Discover more from Adpulp
Subscribe to get the latest posts sent to your email.
