Nevada Says, “We’re Men, Not Monkeys.”

In an effort to draw businesses to the Silver State, Nevada Development Authority is on the offensive against its neighbor to the west.

Alana Semuels of Los Angeles Times reports:

California has battled such negative perceptions for years. But its huge consumer base, great weather and dynamic entrepreneurial culture have kept many businesses anchored here. Still, in a tough economy when companies are looking to slash costs, some industry leaders fear poachers will be more successful this time around.
Nevada could use the help. Its unemployment rate, at 12% in June, was nearly double its 6.4% rate in June 2008. It was especially hard hit by the housing bust: The number of construction jobs in June were down 29% from a year earlier. And the number of jobs in Nevada’s leisure and hospitality industry, which includes casinos, fell 24% in June from the previous year.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.