Naomi Klein Is Going To Be Pissed

Adrants points to this Toronto Star article on McGraw-Hill’s efforts to place ads inside college text books.
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Thankfully, the random ad man asked to comment blasted the idea.

“Textbooks are one of the last bastions,” said Randy Stein, a partner at Grip Media Ltd., a Toronto ad agency. “There are some things that should remain pure and sacred. What’s next, university professors with logos on their blazers like NASCAR?”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.