Naomi Klein Is Going To Be Pissed

Adrants points to this Toronto Star article on McGraw-Hill’s efforts to place ads inside college text books.
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Thankfully, the random ad man asked to comment blasted the idea.

“Textbooks are one of the last bastions,” said Randy Stein, a partner at Grip Media Ltd., a Toronto ad agency. “There are some things that should remain pure and sacred. What’s next, university professors with logos on their blazers like NASCAR?”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.