Municipal Property The New Blank Canvas

USA Today reports that cash-strapped cities across the nation are looking for ways to boost revenue. Their answers increasingly include selling ad space on municpal property.
Government Acquisitions LLC of Charlotte, NC wants to help police departments defray the cost of new vehicles, by arranging for national and local advertisers to buy media on said cars. An executive with the firm claims 20 cities have signed contracts for police cars that will carry NASCAR-style adverts, and more than 200 others are interested.
In realted news, San Diego is considering letting General Motors put ads on lifeguard towers in exchange for 35 free cars. And the city of St. Charles, Mo. voted in September to rent ad space on its trash-collection trucks.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.