MSM Continues To Hit Snooze Button

Charles Cooper is the executive editor of commentary at CNET He has an interesting take on MSM’s propensity for head in the sand behavior in the face of their rapidly diminishing market share.

During a panel discussion on Internet versus traditional media that I attended this week in Santa Clara, tech columnist John Markoff of The New York Times and tech columnist Kara Swisher of The Wall Street Journal sounded like Butch Cassidy and the Sundance Kid as they repeated the mainstream media’s general suspicion of the blogosphere: Who are those guys?
Markoff and Swisher are smart cookies who are clued into the technology business. But there’s a shift under way in which authority is being transferred to authors with no accountability other than to themselves and their readership. Does it matter? Should it matter? The mainstream media can look down its nose at the blogosphere, but the numbers tell a different story. More people than ever are reading blogs because of shared affinities and it’s coming at the expense of print newspapers.
Yahoo Chief Operating Officer Dan Rosensweig, who was also on the panel, put it succinctly to traditional media:
“We don’t know who your editors are. All our lives we read stuff written by people we don’t know that’s edited by people we don’t know, who might have an agenda.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.