Mr. Magill No Likeee

Ken Magill writing in Direct joins the chorus of blog naysayers from MSM.

(blogs are) The media phenomenon responsible for the publication of more self-indulgent nonsense than any other in the history of the world.
Outside politics, 99.9% of blog entries are, well, horseblit with links to more horseblit.

His word “horseblit” is meant to be a blog-friendly way of saying horseshit. Funny guy.
So, who is this Mr. Magill? According to Direct, Magill edited iMarketing News, a newspaper devoted to online marketing, from its inception in 1999 until 2002. It was rolled into DM News in the wake of the dot-com crash. After that he served as an editor and columnist at DM News, leaving in 2003 to become business editor of The New York Sun.
Let’s recap. A guy who once wrote a newsletter devoted to online marketing thinks blogs are horseshit. Brilliant.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.