More Than A Toy

June 25, 2008 By

Fred Wilson wants to get serious and break out of the 2.0 box.

I am a bit jealous of friends who are working on finding and funding alternative energy or biomedical technologies that have the potential to address the serious problems facing the world. At times it seems that helping the web become more social, intelligent, mobile, and playful is not as impactful.
The work that we do at Union Square Ventures can’t just be about making money. At least that’s not enough for me. It has to be a force for positive social change. It needs to be about making the world a better place for our children and their children.

I feel the same way. In fact, I’ve always harbored the idea that someday the work I do in this business might be needed by companies or movements that truly are important. That all I’m doing now is preparation for that, as yet unspoken, need.

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Filed Under: Web 2.0
About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.