More Cha Ching For Blog Pioneers

Associated Press: VeriSign Inc., a supplier of Internet security products, said Friday it has acquired, an Internet site that automatically notifies subscribers each time a blog or Web site is updated.
Mountain View, Calif.-based VeriSign said it paid $2.3 million in cash to purchase Berkeley-based, which was started by Web log pioneer Dave Winer.
VeriSign said it will continue to operate, which supports thousands of daily feeds from bloggers and other publishers, as a free service. But a VeriSign spokesman said the company could charge for additional services in the future. started as a host for scores of bloggers before Winer changed directions and transformed it into a “ping” service that provides automatic notification to subscribers. uses really simple syndication, or RSS, a format designed for sharing headlines and other Web content.
Winer said in a phone interview that had grown too big for him to handle. The site is sending nearly 2 million pings a day.
Note: and Weblogs, Inc. are two different business, both of which sold for millions this week.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.