More Brains Less Bravado

“Wideeyedgirl,” an award-winning creative in Australia–commenting on the Neil French story that won’t go away– believes we need higher standards in advertising creative departments. In fact, she’s so discouraged she may opt to become a suit, in order to be viewed as a professional with something valuable to say.

I believe there is a strong link between mysogynistic beliefs and an incredibly poor education. I am looking forward to the day when Creative Directors stop celebrating that anyone off the street can get a job in the creative department of advertising. One highly paid CD brags about coming from sign writing, another working as a waiter and the list goes on. And we wonder why suits are taking over the running of agencies? We wonder why we don’t (or can’t) be client facing? Because on the whole this breed of Creative is ill-educated and unprofessional. Yes they may be able to write some good copy but how relevant can their copy and creative comprehension be to a society that has moved ten years ahead in attitude, responsibility and indeed, intelligence. I hope this is the start of an educated and therefore non-ignorant, business savvy creative department that is a true counterpart to Account service in moving the industry forward.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.