Microsoft Hires A Tide Turner

Microsoft knows how to make money. But not online. At least not yet.
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Losses at its internet division, which includes MSN, Bing and all its other ad-supported properties, ballooned to $713 million in the most recent quarter from $411 million a year ago.
Microsoft’s latest executive hire, Carolyn Everson, former MTV Networks’ exec-VP for strategy and operations, is expected to change that.
But hey, no pressure…
Source: Ad Age

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.