Scotsman.com says the Metrosexual trend is fading away while a new more manly trend is emerging.
In recent years many men have ditched their expensive power tools for even more expensive moisturiser, and some blokes are more likely to rhapsodise over organic fettuccini drizzled with Tuscan olive oil, than the latest souped-up rally car leaking engine oil.
The coming year, according to leading fashion and social commentators, will see the remorseless rise of the Retrosexual, as many men tire of the complexity of city culture and go back to basics.
This article leads me to ponder Burt’s Bees place in the market. The company sells Hand Salve and other cremes to men, but it also has a decidedly backwoods brand story.