According to The Wall Street Journal, Time Inc.’s new CEO, Jack Griffin, appears to be refashioning the magazine giant in the image of his former employer, Meredith Corp. He said in an interview Monday that he wants to boost the company’s marketing services, which include functions like developing video for ad campaigns and custom publishing.
Time Inc.’s marketing-services businesses account for just over $100 million in revenue annually, a fraction of the $1.38 billion in ad revenue the unit generated in the first nine months of 2010 alone. “It hasn’t been an emphasis,” Mr. Griffin said of marketing services. “If we do things right, it becomes one of the big growth engines of the company.”
Previously on AdPulp: Go Meredith | If You’re Going To Sell The Agency, Sell It To Meredith | Not Paying Attention? Sorry, You’re Disintermediated. | Iowa Journalists Delve Into Marketing Services Business
