According to Ad Age, Martha Stewart Living Omnimedia is going the wiki way.
The company already receives enormous traffic to MarthaStewart.com and is a powerhouse in the lifestyle space, but it has apparently decided to see what else it might do.
President-CEO Susan Lyne said, “We are at work right now on a second site that will be much more community-based and will have wikis. We have only begun to scratch the surface of what is possible.”
“We have a pretty good sense of how big TV, magazines and merchandise can get,” she said. “The big wild-card opportunity for us really is that internet world. We don’t know how far the upside goes.”
