On Saturday, AdPulp received a tip from Asa Bailey, a Brit excited by his firm’s hijacking of domain name, ogilvymather.co.uk. I fail to see the significance, for O+M uses ogilvy dot com for their worldwide web presence.
This morning, I see Marketing Wonk has picked up the non-story.
So what is a modern marketer to do? Buy up every possible domain name that might relate to their brand? What a waste of time.
