Marching Up To Minne

From Lewis Lazare:

With the giant $250 million U.S. Army account heading out the door, Leo Burnett is losing one of its high-profile top creatives, Kerry Feuerman, 54, whose stint at the city’s largest shop lasted only nine months. On Tuesday, Fallon/ Minneapolis announced Feuerman will become the agency’s new creative director, replacing Paul Silburn, who was fired in January after less than a year in the post.
In an interview Tuesday, Feuerman said the decision to leave Burnett so soon was not about his being unhappy there, but rather about the chance to lead the creative unit at an agency with a history of producing great advertising.
Prior to joining Burnett, Feuerman spent 15 years at the highly regarded Martin Agency in Richmond, Va., where he eventually rose to the posts of vice chairman, partner and group creative director.
Feuerman is joining Fallon at a difficult moment in the agency’s history. The agency has lost several high-profile accounts during the past year, including BMW, Dyson and Lee jeans, and there were reports of considerable unrest in the creative department. Feuerman said his first tasks would be “to assess the landscape and recruit.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.