Manifesto Destiny

Seth Godin–blogger, marketing guru and author of several famous books–had another in a long line of great ideas last summer. With the help of some smart and motivated interns, Change This was born. Change This publishes manifestos that call for positive social, cultural or economic change.
Today my manifesto, New Tactics | New Tools: Marketers Embrace the New Democracy of the Web is now available on the Change This site. And I must say, they make really nice PDFs in which to showcase one’s thinking.
The Change This team, minus Godin



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.