Seth Godin–blogger, marketing guru and author of several famous books–had another in a long line of great ideas last summer. With the help of some smart and motivated interns, Change This was born. Change This publishes manifestos that call for positive social, cultural or economic change.
Today my manifesto, New Tactics | New Tools: Marketers Embrace the New Democracy of the Web is now available on the Change This site. And I must say, they make really nice PDFs in which to showcase one’s thinking.
The Change This team, minus Godin
