Lewis Lazare wonders how many young men in Miller Brewing’s crosshairs can trace the Man Laws campaign back to its origin—the mythic King Arthur and his knights of the round table.
Given the state of education today, and a waning interest in reading, at least when it comes to serious literature, we doubt most of the target audience for this campaign knows — much less cares — where Crispin got its inspiration.
But we do appreciate the glorious tale of King Arthur and his knights, and after observing this “Square Table” campaign play out ad nauseam on television, radio and the Internet for several weeks now, we have concluded it might be the lamest effort Miller and its roster of agencies have produced since the brewery began to upgrade and focus its advertising.
Of course, Miller drinkers for the most part are not Dartmouth educated aesthetes, like Lazare, so I doubt they mind a commercial with Burt Reynolds in it.
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