Adpulp

Advertising News and Know-How

You are here: Home / Agencies / Making Simple Complex

By

Making Simple Complex

I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake.
advertisingweek-rga.jpg
Learn more about R/GA’s process over at Jack Cheng’s place.

Discover more from Adpulp

Subscribe to get the latest posts sent to your email.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.