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Major Newspaper Company Absorbs Community Journalism Sites

Poynter’s E-Media Tidbits looks at McClatchy’s purchase of local citizen media sites, Fresno Famous and Modesto Famous.
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Fresno Famous was founded in 2004 by now 26-year-old Jarah Euston. The site is a community portal, with blogs, podcasts, Flickr photo galleries, and forums.
“Purchasing a strong franchise such as Fresno Famous gives The Bee another way in which to reach younger readers with information they seek,” said Valerie Bender, vice president of custom publications for The Bee (a McClatchy newspaper).

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David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.