Luke Sullivan Goes Back To Minnesota In His Mind

Luke Sullivan has written another book. This time a family memoir titled, Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. It debuts in July.

In a recent blg post, Sullivan advises, “The best way I know to write a book, actually the only way … is to be obsessed by it. Once you’re obsessed by a project, you do it. In fact, you can’t stop from doing it. That’s the way it works with me.”

I can relate, as this non-book project is something I can’t stop from doing, even when I want to. The nice thing about a book though is it has a natural end. A site like this has no natural end. It either fizzles out slowly, ends abruptly or does not end. But I digress

I look forward to reading about Sullivan’s childhood in Minnesota.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.