Love Thy Pits

May 25, 2011 By

“Love Thy Pits,” a new campaign for Mitchum, which is owned by Revlon Consumer Products Corporation, was created by Mother and production company Brand New School. The work represents a new brand strategy and creative direction for the personal care product.

“People have a weird relationship with their armpits, but Mitchum spends all day, every day making sure your armpits are awesome,” said Mother lead creatives Dave Clark and Christine Gignac.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.