Look What “Gourmet Burritos” Did For Chipotle

According to Ad Age, Mother, has sold a majority stake in its Dogmatic Gourmet Sausage System to Blum Enterprises, a developer and operator of restaurant brands.
Until now, Dogmatic has been a seasonally run street-food cart that peddles gourmet sausage sandwiches to patrons on New York’s Bleecker Street. With Blum’s help, Dogmatic opens its first restaurant on East 17th Street in Manhattan nest week.
Over the years Mother has been one of the most proactive agencies in the realm of product development, ownership of intellectual property and the general push to prove that agencies can do more than just create communications collateral. The shop has churned out candles, books, comics and flasks and has even opened a newsstand in London.
BTW, Ad Age doesn’t mention chef Jeremy Spector’s role in Dogmatic, but NY Magazine does.