The International ANDY Awards, in partnership with Victors & Spoils, is using a mashup video montage thingee to promote its show this year.
The creators of “Montage Me” are Michael Williams, Copywriter; Jyn Yi, Art Director; and Justin Gilman, Art Director, all from Leo Burnett’s Energy Pool.
The “Montage Me” campaign enables entrants to cast themselves in an 1980’s-themed montage music video to one of three original soundtracks, which can be shared virally. The campaign will run online on Facebook and in digital ad banners through January 7, 2011.
Here’s my Montage Me sequence.