Like GPS For Packaged Goods

“The internet is expected to influence nearly half of retail sales in 2010.” -Jupiter
The internet has dramatically changed the way consumers shop. People are increasingly getting their shopping information – even for offline purchases – online.
Tech startup Nearby Now intends to profit from the info-rich shopping experience. They want to connect offline retailers with eager-to-buy consumers by scanning multiple store inventories and then directing consumers directly to the product they desire via texting.
WSJ’s Startup Journal say some shoppers have found the services handy.
Kharlo Barcenas, a 24-year-old construction-project engineer, says he used NearbyNow’s service to quickly locate an Oakland As baseball cap at the Eastridge mall in San Jose, Calif., on Sunday.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.