The man surfs and wears flip flops and a long beard to meetings with the world’s most loaded marketers. And he wins them over, time and again.
According to The Wall Street Journal, the Pepsi account is leaving BBDO, where it’s been for 40 plus years.
The account will be placed in the hands of Lee Clow, chief creative officer TBWA Worldwide, who is known for the successful Apple ads, including the Mac vs. PC dialogues and the iPod dancers.
“We decided to appoint TBWA/Chiat/Day to refresh Pepsi’s communications across multiple consumer touch points and to reinvigorate Pepsi’s legacy of leading-edge advertising,” said Dave Burwick, marketing chief for PepsiCo North America Beverages.
Here are two relics from BBDO’s old Pepsi reel:
BBDO will continue to handle the Pepsi account in other parts of the world such as Asia, Europe and Latin America. The firm also retains U.S. ad duties for several other PepsiCo brands, such as Mountain Dew and AMP Energy.
PepsiCo spent about $130 million on U.S. ads for Pepsi and Diet Pepsi last year, according to TNS Media Intelligence.