In new DRTV and DRDTV (Direct Response Digital TV) spots, Kodak and Deutsch continue the “Print and Prosper” campaign that works to expose the crime of high-priced printer ink.
This ad seems makes fun of direct response advertising, while simultaneously embracing it and putting the time-honored pitchman to work for the brand.
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Not convinced this work “makes fun of direct response advertising”—rather, it IS direct response advertising. The creators believe it’s brilliant. Guaranteed. Everybody thinks they can do commercials. It’s like Mindshare Entertainment thinking they can do Mad Men commercials. It’s all about unqualified hacks producing work that the public ultimately ignores.